How many users we do we have? A question as old as the internet and yet no easy answer.
This is a really interesting + useful post, just wanted to share some thoughts:
- Typically, a website visitor is first a prospect and then is considered a user if they create an account, so how do we count visitors who are prospects only (and not yet a user).
- How do we account for past users who are current website visitors? (Common scenario is someone using a product inside a company and then leaving the company but still wanting to stay informed about the product)
- If a user is using the product under multiple accounts (with same or different email IDs), should we count that user once or multiple times -- once for each account they're part of?
- Often, someone who has an account is just the buyer and never really uses the product, should this person be considered a user or not?
Maybe we need a new term to describe everyone who interacts with your company but is not a user of the product...
It's a good point, I think it's typical to call these people visitors not users, but I wanted to keep the story in the post simple. These are great questions though, I'll use them for the second part where we dive deeper into real users and user-stitching and identity-resolution. Fun stuff.
How many users we do we have? A question as old as the internet and yet no easy answer.
This is a really interesting + useful post, just wanted to share some thoughts:
- Typically, a website visitor is first a prospect and then is considered a user if they create an account, so how do we count visitors who are prospects only (and not yet a user).
- How do we account for past users who are current website visitors? (Common scenario is someone using a product inside a company and then leaving the company but still wanting to stay informed about the product)
- If a user is using the product under multiple accounts (with same or different email IDs), should we count that user once or multiple times -- once for each account they're part of?
- Often, someone who has an account is just the buyer and never really uses the product, should this person be considered a user or not?
Maybe we need a new term to describe everyone who interacts with your company but is not a user of the product...
It's a good point, I think it's typical to call these people visitors not users, but I wanted to keep the story in the post simple. These are great questions though, I'll use them for the second part where we dive deeper into real users and user-stitching and identity-resolution. Fun stuff.
How do you feel about the term "endusers"? Just came across this definition:
An enduser represents an individual at one of your customers, typically a user of your product, a business contact or both.
https://docs.planhat.com/#endusers
Really fun stuff, looking forward to the next installment!
row_number() is indeed one of the cutest things I've seen on earth 🥰 Thanks for the post, Pedram!